3x3 Nuts & Bolts Conference

Early Bird Registration Ends Sept 12th

Starting at $250

register

We are now accepting Early Bird registrations through September 12th.

Please note that the Friday Self-Promotion Workshop is limited to 12 attendees. Also, the live online viewing is only available for the Saturday Nuts & Bolts.

about

The fourth Nuts & Bolts Conference is coming. Our two-day event is a bit different this year, the first day will be open to all illustrators at all levels while day-two is reserved for those who are about to graduate or have graduated recently.

Day 1: Open to all illustrators at all levels - October 17th

We’ll be holding a Self-Promotion Workshop to help illustrators better define who you are as an illustrator. We’ll work on developing how you approach clients and help define who those clients may be. Developing a concise way to talk about your skills as an illustrator improves your chances of getting assignments. Understanding the tools of marketing, advertising, publicity and branding will help you decide how, when and how often to approach clients. Our step-by-step approach helps you to better understand who your clients are most likely to be and how to approach them. Our emphasis will be on the “self” of self-promotion.

Day 2: Reserved for students or recent grads - October 18th

Learn what it’s like out in the real world from some of the world’s most respected young illustrators. Join us in an intense one-day event that will explore the ins-and-outs of contracts, self-publishing, gallery representation, gaming and apps, licensing, artist representation pros and cons and you’ll hear an art director talk about how they like to be approached.

We’ll encourage you to interact with our speakers and ask questions before, during and after the conference at our reception on Saturday evening.

What we’ve discovered is that successful illustrators are all very astute business people as well as being talented artists. That’s why we put together this conference. It wasn’t too long ago that our presenters were where you are now. You’ll benefit from their experiences to help you avoid some of the pitfalls of starting your career as an illustrator. That’s good for your career. And ultimately that’s good for the industry.

Conferences like this can cost twice as much or more but our goal is to make this information accessible to the most people possible.

date/location

Date:

October 17–18, 2014

Address:

The conference will be held at the New York Foundation for the Arts located in historic DUMBO, Brooklyn.

speakers

Click on photo for short bio.

Charles Hively

Design Director

Marcos Chin

Illustrator

Paul Hoppe

Illustrator

Aaron Meshon

Illustrator

Louisa St. Pierre

Artist Rep

Sheheryar Sardar

Attorney-at-Law

Laura Tallardy

Illustrator

Martin Wittfooth

Artist

Alexandra Zsigmond

Art Director

testimonials

See what prior attendees have said about Nuts & Bolts Conference and Self-Promotion Workshop.

“The 3x3 Nuts & Bolts Conference is absolutely necessary for every young illustrator or designer to attend. The informative and inspirational presentations by all lecturers are only part of the reason why Nuts & Bolts is great.”

“Thoroughly covered a broad spectrum of concerns regarding self-promotion, while also getting down to details on a personal level.”

“The workshop gave me an idea as to how to think more deeply about my promotion and target audiences. The various activities made me consider how to effectively set up my campaign.”

“I think everyone more or less knows the importance of self-promotion already, but it is hard to really put the plan down on paper. And this workshop is a good kick-in-the-butt brainstorm exercise.”

“I left the workshop with lots of notes and things to think about, and a better, much clearer idea as to how to go about targeting my audience. Thank you!!”

“Very nicely done! The knowledge, inspiration and contacts from this experience are priceless!”

“It was a really amazing, invaluable experience and I truly think my career will be better for it.”

“Fantastic, life-changing experience for a recent grad like myself.”

“I thought the workshop was very informative, in regarding about the focus on “Self.” The discussion about quadrants was very informative and fun. The printed email subject line list was of great help, it was clear and direct, put us in the shoes of art directors.”

schedule

The schedule is subject to change.

Day 1: Self-Promotion Workshop

9–12 Strategy Charles Hively
What every illustrator needs to know about self-promotion. And for the first time you'll be hearing from the art director’s side of how to develop promotions that gain an art director’s attention.
By using simple associations you will be better able to describe to new clients who you are and how you’re unique. And this same method will help you find out who your potential clients are.
What works for every successful brand, from Coke to Apple, can work for you. In this workshop we’ll give you the tools to help improve your promotions.

12–1 Lunch

1–4 Tactics Charles Hively
Now that we’ve gotten the strategy completed it is now time to talk about how to best tell the world your story. What free and paid media should you use. How often you should promote. We'll discuss the key points you need in every promotional piece you send out, whether it's a simple email to a mass mailing to how best to use social media. We'll discuss the most important times of the year to send out materials, and the months to avoid.
The end result: We’re confident you’ll leave this interactive workshop knowing how to develop better promotional materials.

Day 2: Nuts & Bolts Conference

9–9:15 Welcome Charles Hively

9:15–10 Getting Yourself Published Paul Hoppe

10:15‐11 Working with a Rep Louisa St. Pierre

11:15‐12 Moving Between Illustration & Galleries Martin Witfooth

12–1 Lunch

1–1:45 How to Break Into Licensing Aaron Meshon

2‐2:45 How to Read & Write a Contract Sheheryar Sardar Esq.

3–3:45 From an Art Director’s Point of View Alexandra Zsigmond

4–4:45 Making Apps Laura Tallardy

5–5:45 Keynote: My Life as an Illustrator Marcos Chin

5:45‐6 Closing Remarks Charles Hively

6‐8 Cocktail Reception

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